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Internet & Computerization
What is the significance of the delay in the Napster ruling?
By James Brewer
17 October 2000
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An October 2 hearing to decide whether to lift a stay on the
injunction against Napster, the Internet music sharing service
provider, concluded without making a decision, stating the need
for further information and deliberation. Whatever the final outcome
of the case, the delay in the ruling will provide time for deals
to be struck by financial interests that have a stake in the dispute.
In the few months since the dispute surfaced, with the rock
band Metallica 's initiating a lawsuit against Napster
last May, it has emerged as a major commercial issue for key new
technology concerns, including the recording, publishing, telecommunications,
Internet and movie industries. There are large financial interests
on both sides of the debate. Internet technology companies stand
to gain huge revenues and the hesitation in the court reflects
the fact that this case is a seminal one in establishing future
business models for the Internet.
The Napster decision is significant in that it portends the
attitude of the government toward a myriad of other developments
in the digital communications industry. Recent events in this
area will highlight what is at stake.
Last month a federal court made a major ruling against MP3.com,
an Internet digital music company, which would make them liable
for as much as $250 million in fines to be paid to Universal Music
Group. The company was charged with "willful violation of
copyright law" for their "MyMP3" venture that made
mp3 files available for CDs of which users could prove they owned
a copy. MP3.com had already reached agreements with the other
four major recording labels to the tune of about $20 million each.
Universal Music is the only one of the recording companies that
refused to settle with MP3.com. During the court proceeding Universal
requested that the fines against MP3.com be as high as $450 million.
The band, The Offspring, one of Napster's active proponents,
was planning to offer Internet users a free mp3 pre-release of
it's upcoming album, "Conspiracy of One" from their
web site. Sony Music, the band's label, staunchly opposed the
plan. They feared that if successful it would have disproved the
claim of the RIAA that free music downloads hurt the sales of
CDs. Sony forced the band to scuttle the offering by threatening
a lawsuit, eventually settling at allowing the band to make only
one song available as a download.
Sony, EMI, Universal Music and now, BMG have all introduced
their own proprietary versions of digital music delivery systems
to combat the Napster model of free distribution. Typically, downloading
a single song will cost two-to-four dollars, charged to your credit
card. A one-time hearing may go for 25 cents. Downloading an entire
CD will cost anywhere from ten to fifteen dollars. Besides being
expensive, all of these systems are necessarily more cumbersome
than downloading free MP3 files. When you consider that the user
would then have to purchase a blank disk, at the bloated price
tag because of RIAA royalties already in place, and then spend
a fair amount of time copying the files, the user is probably
better off buying the prepackaged CD. This gives an insight into
the position of the record companies, who are not prepared to
allow the slightest encroachment on their continually escalating
revenues. Obviously, this approach will not be viable unless free
music distribution is all but wiped out.
America Online, RealNetworks, and the Digital Media Corporation
among other webcasters, are pursuing arbitration with the US Copyright
Office against the Recording Industry Association of America (RIAA)
over royalties. The RIAA has up to now conducted its negotiations
on a company-by-company basis with deals preventing webcasters,
who deliver digital content such as concerts over the Internet
from making the royalty amounts public information. This secrecy
effectively hamstrings the negotiations of other webcasters and
makes it difficult for artists to collect what they are owed.
Webcasters want the Copyright Office to set the royalty rate rather
than being held virtually hostage by the record companies.
In late August, a US Federal District Court ruled against the
right of Eric Corley of 2600 Enterprises to make a program called
DeCSS available on the Internet. DeCSS decrypts the encryption
system used by the Motion Picture Association of America (MPAA)
on DVDs (Digital Video Disks). Corley claims that the purpose
of the program is to allow users of the Linux operating system
to view DVDs on their computers and argues that it is his right
to make this available under the First Amendment of the Constitution
which guarantees freedom of speech. After an initial lawsuit threat,
Corley removed the programs from his own website but maintained
links to other sites from where the program could be downloaded.
The judge ruled that even these links were illegal. The MPAA based
its case on the access provisions in the Digital Millennium Copyright
Act of 1998 (DMCA) which proscribes any attempt to decrypt protective
technologies as illegal.
These provisions in the DMCA are due to expire on October 28.
The access provisions were only implemented on a two-year trial
basis in 1998, because Congress had concerns that giving content
owners such complete power would have detrimental repercussions.
The Librarian of Congress must announce a new incarnation of the
access provisions, which may include certain exemptions if the
office feels that the public's right to non-infringing uses are
being violated. Critics of the DMCA are lobbying in Washington
to prevent these provisions from being renewed.
In addition, several enterprises including Microsoft have either
announced future releases this year, or have already released,
electronic book systems. E-books, as they are called, are handheld
devices approximately the size of a book, that can store written
works digitally and display them in a form which is convenient
for reading. They have the capacity to store several books in
memory and the displays are becoming so sophisticated that they
are set to rival the readability of print on paper. The potential
of this technology for the propagation of knowledge is unprecedented.
It means that any book can be quickly located on the Internet
and downloaded for reading in a manner closely approximating the
conventional books. However, copyright protection is one of the
major concerns of the manufacturers, meaning that they are all
developing their own encryption technologies. At the same time
they are competing among themselves to be early into the market
in order be the ones to establish the ad hoc standard file format.
Taken together, the above developments illustrate the depth
of the unresolved intellectual property issues relating to digital
technologies. The questions go far beyond the rights of the users
versus the rights of the artists. In fact, both of those parties
are being compromised by the corporate entities that are in the
fray. It is generally recognized that there is such a massive
potential profit taking in the digital content providing arena,
that the future of entire industries, old and new hinges in the
balance. The delay in the ruling on Napster reflects that the
court is being cautious and to some degree trying to take a more
long-term view.
During the proceedings against Napster, there has been much
attention to the original 1984 US Supreme Court ruling on the
Sony Betamax case (see http://www.hrrc.org/html/betamax.html).
This case established the legal precedent on copying technologies
available to the public. The ruling in this case stated that "any
individual may reproduce a copyrighted work for fair use';
the copyright owner does not posses the exclusive right to such
a use." Fair use included among other things, "time-shifting,"
that is, the process of copying programming so that it can be
watched at another time, more convenient to the user. Further,
"VTR's are therefore capable of substantial noninfringing
uses." Napster claims that copyright law protects it's users
right to non-commercial copying of content and that it's services
aside from the copying of content that copyright holders object
to, provide "substantial noninfringing uses."
Since the court's adjournment there has been a flurry of activity
among the participants. It is conceivable that the court would
prefer not to make a ruling on the issues if the parties can come
to their own settlements. The panel of judges in the most recent
hearing was somewhat less than friendly to the recording industry
representatives. Clearly, the RIAA is carrying on in a ruthless
and purely selfish manner; consistent with the CD price-fixing
activities that have recently been exposed. Their accusations
of "piracy" against Napster users are at best unproven
charges in a legal sense. Copyright law does not concede and never
has, that all copying of content is under the strict control
of the copyright owners.
Many industry observers make the point that the recording industry
had better face the fact that this is a new playing field and
that they had better learn how to adapt themselves to it.
In the days following the October 2nd hearing, rumors emerged
that Napster has pursued talks with some major Internet service
providers about a possible buyout. Since Napster reportedly has
a subscriber list of 32 million users, it could prove to be a
very profitable acquisition. Hank Barry, Napster CEO has denied
that any talks have taken place, but in his denial he said that
since Napster's highest regard is for its shareholders, they would
talk with anyone who is seriously willing to do business with
them.
There has been discussion of Napster charging a monthly subscription
rate for its users a substantial portion of which would go to
the recording industry in the form of royalty payments. But Barry
said he was surprised Napster had been unable to resolve the case
outside of court and that Napster had made serious proposals over
several months to each record company and publishing affiliates,
which had been rejected. Furthermore, he said, the record
companies have made no counterproposals.
A representative of Bertelsmann Music Group said, BMG
has in fact discussed various business proposals with Napster.
But Napster has never addressed the important issue of licensing
nor proposed anything approaching a sound, legitimate business
model.
The explicit elaboration of rights of users as well as artists
may prove elusive as the deal-making proceeds and "what the
market will bear" becomes the operative once again. Whatever
emerges from the courts and the business discussions now taking
place will be dictated not by the interests of artists or the
population at large but the profits, both actual and potential,
of big business. The emergence of Napster's free music downloads
business model poses a direct threat to the recording industry's
control of the channels of distribution.
Far from the era of free music that many have predicted
since the emergence of Napster, what is emerging is a new business
model in which Napster technology is, in one way or another, made
available for the continuance of the proprietary nature of the
music industry. It is the production relations under capitalism,
based upon the enrichment of the few at the expense of the many
that stands as the chief obstacle to a reasonable Internet distribution
model that would benefit both the artists and listeners.
See Also:
MP3.com
face up to $250m penalty for music copyright infringements
[12 September 2000]
Pro-Napster
protesters vandalise web sites
[17 August 2000]
Temporary
injunction granted against Napster
[28 July 2000]
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