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The collapse of Swissair
By Patrick Richter
13 October 2001
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On October 2, Switzerlands national carrier Swissair
halted all its flights due to a severe cash shortage. Some 39,000
of passengers worldwide were unable to take the Swissair flights
they had booked, and their tickets were not recognised by other
airlines.
Chaos ensued when all Swissairs European flights were
grounded on the morning of October 2, with all other international
flights being cancelled the same afternoon. Swissair desks in
all the major airports were shut down, with nobody from the company
being available to give advice to stranded passengers, who were
offered neither alternative flights nor cash to pay for a hotel
room. At Zurich airport 4,000 passengers who had waited in vain
for their flights were put up in civil defence accommodation,
but elsewhere Swissair passengers had to sleep on airport floors.
Some stranded passengers cried before the television cameras,
and a young Argentinian said: And I thought, I was in the
first world here. The newspapers spoke about a national
tragedy, stating that Switzerlands image had been
damaged beyond repair and that this was a failure
on a scale previously unknown in the Swiss business world. The
value of Swissair shares fell on Wednesday from 100 Swiss francs
($61) to barely 1.27 ($0.78), almost wiping out the companys
entire share capital. In 1998, the stocks had been worth 500 francs
($307).
The following days were marked by a contradictory and confusing
mish-mash of mutual recriminations, as management, banks and politicians
blamed each other for the collapse. Communication difficulties
between the banks and management, and also the crisis in
aviation following the September 11 events in the USA were given
as the main reasons for the debacle, with the banks being presented
as the chief culprits. But for this small circle of bankers, business
leader and politicians, the collapse of Swissairone of Europes
largest and most renowned airlinesdid not come as a surprise.
The Swissair crisis
A crisis had been building up at Swissair since the end of
last year. For the first time in its 70-year history, the company
recorded a loss in 2000, amounting to 2.9 billion francs ($1.8bn)
and which consumed almost its entire capital reserves. The companys
debts exploded over the course of this year, reaching 15 billion
francs ($9.2bn) by September 28, up from 6.8 billion francs ($4.2bn)
at the end of December 2000.
The liberalisation and deregulation of aviation markets, beginning
in 1978 in the USA, means that airlines are exposed to increasingly
harsh competition in order to become profit making enterprises,
which no longer require government subsidies and routes guaranteed
by the state. This initiated a development aimed at lowering the
standards for passengers and personnel. New cheap flight, no-extras
operators, such as EasyJet, Ryanair, Buzz and Go only pay a fraction
of the wages of the traditional carriers.
In the last two decades, drastic changes in European air travel
have also been made. A bitter struggle ensued to establish so-called
hubs, where high passenger numbers could be realised
through linking intercontinental and regional feeder flights,
and which are now the most important prerequisite for surviving
in this industry.
Intercontinental alliances were forged, and European airports
such as London Heathrow, Paris Charles de Gaulle or Amsterdam
and Frankfurt/Main were substantially developed. Zurich-Kloten
was also set to become one of the ten largest European airports,
and received over 2.3 billion francs ($1.4bn) in investments in
the last two years alone.
An integral part of this plan was the expansion of Swissair
to become the fourth largest European airline. Given Switzerlands
small population (approximately 7.1 million) and the well established
competing European aviation partnerships, Swissair tried to become
the nucleus of its own alliance, the so-called Qualifier Group.
It acquired shares in Belgiums Sabena, the French AOM/Air
Liberté, the Portuguese TAP and other smaller airlines,
which faced similar financial problems as Swissair due to the
international competition. For a time, Swissair was able to win
support from Americas Delta Airlines for a tie-in.
However, passenger numbers remained well behind expectations
and the beginning world recession meant the enterprise was unable
to finance its ambitious plans and accumulated a gigantic mountain
of debt.
Since the beginning of the year, intensive negotiations took
place with the main creditor banks, the United Bank of Switzerland
(UBS) and the Credit Suisse First Boston (CS), over further credits
and the reorganisation of Swissair. At first, Mario Corti, since
January the new head of the Swissair Group, was able to limit
further expensive purchases of Sabena and TAP shares and sell
off some of the groups other businesses. At the same time,
Corti announced the dismissal of 1,300 employees by the end of
the year. These plans were not extensive enough to stop the companys
debt from spiralling out of control.
By the end of September the banks were no longer prepared to
pump any more money into the airline without management making
more drastic cuts. They regarded the white-collar staff at Swissair
as the main problem. Worldwide Swissair employs 72,000 staff,
with 21,000 working in Switzerland. This is a much higher staffing
level compared to other airlines, with Swissair employees among
the best paid in the world. The Financial Times Deutschland
commented: The old Swissair enjoyed living it up. Its staff
enjoyed privileges that were inconceivable for the competition.
On September 24, the company presented its plans for radical
change. Swissair and its regional subsidiary Crossair, over 70
percent of which belongs to Swissair, would develop a new airlinethe
Swiss Air Line. Crossair was regarded as the most profitable part
of the Swissair Group, because its pilots were only paid half
the amount of their Swissair colleagues. Crossair cabin crews
received a third less than their colleagues at Swissair. To further
reduce costs, the number of dismissals would be increased to 10
percent of the staff, affecting about 7,000 employees.
André Dosé, the former Crossair chief, will head
the management of the new airline. The 44-year-old Dosé
is considered suitable to push through the necessary cuts. As
an agricultural pilot he first worked in the USA, where he crop-dusted
cotton fields, and became a co-pilot with Crossair in 1986. One
year later he was promoted to flight captain and took over the
management of the company in 1990. Asked how he wanted to carry
out the cuts, he answered dryly: As a pilot, you cannot
afford to chew over a problem for a long time.
Now the crisis of Swissair has rapidly accelerated. The airline
was already practically bankrupt on September 26, after several
smaller banks cut their lines of credit, leaving only 100 to 200
million francs ($61 to $122m) in liquid assets. After further
negotiations with the UBS and CS, it was agreed on September 29
that the banks would purchase a 260 million franc ($160m) share
in Crossair and give Swissair an interim credit of 250 million
francs ($154m) to guarantee flights until October 3.
As it turned out, however, the signing of the contract and
the transfer of funds was delayed so much by the banks that the
cash arrived too late and Swissair had to ground all
its flights. The company did not even have the money to pay for
fuel and airport taxes and had to declare bankruptcy.
Political responsibility
Swiss politicians and the Swissair management immediately launched
a campaign against the banks, painting UBS boss Marcel Ospel as
the nations bogeyman. Tribune de Geneve, the largest
newspaper in Geneva, lead the next day with the headline, UBSUnited
Bandits of Switzerland. There were also angry reactions
in the general population. Thousands closed their accounts with
the two banks, and demonstrations of Swissair employees were supported
with sympathy and enthusiasm.
On October 3, the Bundesrat (upper house of parliament)
posed as the saviours of the nation, agreeing a federal
credit of 250 million francs ($154m), so that Swissair could continue
operating, at least maintaining some flights.
The debate that has unfolded in the aftermath of the Swissair
debacle has clearly revealed that the companys collapse
had been on the agenda for a long time. Politicians, bankers and
management clearly understood that the drastic reductions in wages
and sackings necessary to actually restructure Swissair
could not be implemented without meeting considerable resistance
and unleashing a political crisis in Switzerland.
UBS board member Peter Kurer admitted on October 3 at a press
conference: It would no longer have been possible to save
Swissair this autumn. One did not want to take over the
moribund Swissair or the responsibility for the foreseeable
sackings, in a company one had known inside out for years.
Kaspar Villiger, responsible for finances in the Bundesrat,
told the Neue Züricher Zeitung that the Bundesrat
had underestimated the internal dynamics of such a liquidity
crisis and thus the speed with which the situation could come
to a head. One knew of the threat of closure, but
had not expected it to come so soon. However, he was contradicted
by Swissair chief Corti, who indicated that before the crisis
meeting he had called on Monday October 1, he had already told
the Bundesrat about Swissairs additional financial
needs of some 500 million francs ($308m). What is clear is that
when it met the Bundesrat decided not to intervene to help
Swissair, giving the banks the crucial signal.
Some savings have been made possible to the company as a result
of its speedy collapse. Its original redundancy plan, envisaging
some 600 million francs ($365m) in compensation for dismissals,
will most probably not be even needed, because Swissair is now
officially bankrupt and a cap is set on any claims that can be
made against it.
Leading government representatives made clear that their main
concern was above all to limit the damage to the countrys
image. The Swiss trade union federation also welcomed the
Bundesrat credit decision, merely demanding that the loan
should not be repayable, with the government instead taking shares
in the new airline.
The decision to let Swissair collapse is a declaration of war
not only on the companys staff, but also on Switzerlands
previously relatively high level of social provisions. Swiss ruling
circles have come to the conclusion that they should now follow
the policy of cuts in social spending and wages long the norm
in the USA and now also being energetically applied in Europe.
The Neue Züricher Zeitung aptly noted on October
7: It is probably the case that with the fall of Swissair
a further, important and considerable piece of Swiss exceptionalismwhich
still exists will be irretrievably lost.
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