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More job losses at Swedish telecom giant Ericsson
By Naill Green
5 June 2003
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Swedish telecom and electronics giant Ericsson AB has announced
7,000 job cuts as part of a restructuring programme that could
see up to 20,000 jobs axed by the end of 2004.
The news came after the company announced its eighth consecutive
quarterly loss.
Over the last three months Ericssons total sales have
fallen by 30 percent. Newly appointed CEO Carl-Henric Svanberg
commented, Although first quarter sales are likely to be
the low point this year, I want us to be able to generate profit
even if sales remain at current levels.
Although Ericssons share value rose after the redundancies
were posted, it seems unlikely that the move will provide any
longer-term benefits to the firms fortunes. The company
instituted a regime of restructuring in 2001, which reduced its
workforce from 107,000 to just over 60,000. This programme has
failed to stem its massive financial losses in 2002, the largest
in Swedish corporate history, with a further loss of $518 million
so far this year.
The mobile phone division of Ericsson, jointly operated with
ailing Japanese electronics firm Sony, has faced a largely stagnant
market for the last two years. Recent industry figures suggested
that Sony Ericssons market share will fall below 5 percent
of the 400 million or so mobiles sold worldwide and will need
a $349 million cash injection in the early part of the year.
Meanwhile the network systems division, which builds and runs
mobile telecom networks, has endured the biggest losses arising
from heavy speculative investment in 3G third generation technologies.
Ericsson, like all major telecom companies, continues to pin
its hopes on the success of 3G mobile phones. Most of these companies
have heavily invested in the network infrastructure to support
3G and government licenses to run it. But it is still not clear
whether large numbers of consumers will buy expensive 3G phonesonly
distinguished from their current models by photo messaging and
games facilitiesin sufficient quantities for the companies
to recoup their initial investment.
Long regarded as the engine of Swedens economy, Ericsson
accounted for 15 percent of national exports in the late 1980s
but now makes up just 8 percent of the total. From a high of around
$50 in the late 1990s, its share price has fallen to almost junk
bond status. A recent poll for the Swedish newspaper Aftonbladet
asked if readers believed that Ericsson could survive for another
five yearsa question that would once have seemed ridiculous
to most Swedes.
Ericssons problems are those of Swedens economy
as a whole, which has seen its position in world markets undermined
in the past decade. In recent years the Swedish working class
has endured sustained attacks as it has been forced to pay for
the losses of big businesses. As well as launching deep cutbacks
aimed at Swedish workers, Ericsson, like many other Scandinavian
companies, has sought to exploit the cheapest sources of labour
around the world in order to improve profits. It has outsourced
contracts to Singapore-based Flextronics and to Taiwanese firms.
Although enjoying a better fate than Ericsson, rival Scandinavian
telecom giant Nokia is also facing problems. The Finland-based
company, though continuing to garner year-on-year profit increases,
has run into trouble in the North American mobile phone market
where it has lost market share to Motorola.
While Nokia has a 45 percent market share in Europe, and has
little room to expand, it has begun to pour investment into its
relatively small US operations despite the slim profit margins
in the market. Like Ericsson, Nokia has also turned to Far Eastern
subsidiaries and markets in the hope of taking advantage of super-exploited
Chinese labour. But both globally and within China, Nokia and
Ericsson are losing ground to newer and cheaper Far Eastern manufacturers.
According to Gartner Dataquest, over 100 manufacturers are now
competing in an already saturated global market.
See Also:
Ericsson plan 17,000
more job losses
[30 April 2002]
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