Monopoly in the computer software industry
The Microsoft case
By James Brookfield
15 April 1998
A legal and public relations battle has flared up in the long-standing
US Department of Justice (DOJ) investigation into Microsoft's
business practices. Last week began with leaks from the DOJ about
a potential expansion of the federal legal inquiry. This was followed
by reports that 11 states may initiate legal action against Microsoft.
The week closed with press reports about a Microsoft campaign
to counter the states' potential lawsuit by preparing a display
of "grassroots support," complete with planted letters
to newspaper editors.
The Justice Department's investigation began in August 1993
when it took over the Microsoft case from the Federal Trade Commission.
Following the exposure of a number of strong-arm tactics to undermine
its rivals, Microsoft reached a settlement, called a consent decree,
with the DOJ in 1995. Microsoft agreed not to engage in a number
of practices, without admitting guilt for any of the alleged offenses.
Microsoft's rivals in the computer software industry charged
that the software giant had attempted to exploit its dominant
position in operating systems software (such as DOS and Windows)
to gain an illegitimate advantage, in establishing a monopoly
in operating systems as well as boosting sales of its applications
software (like Microsoft Word).
Microsoft had, for example, established contracts with computer
makers that charged for each computer produced, regardless of
whether it contained a Microsoft operating system. Such deals,
presented as volume discounts, effectively forced manufacturers
into exclusive deals with Microsoft. This was prohibited in the
1995 consent decree.
Microsoft had also been charged with pressuring personal computer
makers to install Microsoft application software as a condition
of installing its operating system software. It was alleged, for
example, that computer makers were given steep discounts for installing
both its operating systems (e.g., Windows) and its applications
software (e.g., Microsoft Word). Because computer makers wanted
to install the Windows operating system, which was becoming a
standard for desktop computers, they had a financial incentive
to install the other software from Microsoft. This practice, generally
referred to as "tying," was also prohibited in the decree.
The 1995 settlement did not resolve all of the disputes among
software manufacturers. The rapid growth of the Internet and the
World Wide Web since 1994 augmented the importance of software
in information technology, and in economic life in general. This
sparked new conflicts between Microsoft and its rivals.
In the late summer of 1995 Microsoft launched a new version
of its operating system, Windows 95, which quickly grabbed the
market for desktop operating systems. Ninety percent of today's
new desktop computers are sold with Windows 95 installed. Microsoft's
monopoly on desktop operating systems has been lucrative. It was
responsible for $5 billion of the $11.5 billion in the company's
fiscal 1997 revenues.
The growth of the Internet challenged Microsoft's position
in both the operating system and application software businesses.
While it amplified the need for standards that would allow different
computers around the world to work together, it opened the door
to the adoption of standards outside of Microsoft's sphere of
control.
Documents on the Web, including this one, contain elementary
formatting that was previously done only on word processor software
programs (such as Microsoft Word). On the Web, one can receive
a formatted document without using such a program. Not only do
Web documents not require word processors, they can be read by
computers which use a variety of operating systems, not only Windows
95, but also those of competitors like Apple. Though the Web's
language, Hypertext Mark-Up (HTML), is very limited and does not
include all of the features associated with word processors, new
types of programs and standards developed in recent years can
do much more.
Microsoft undercut its rivals in Internet computing, triggering
their complaints and the latest actions by the DOJ. The company
developed a Web browser, Internet Explorer, following the introduction
of Netscape's Navigator. Having decided that it could not capture
more of the market from Netscape simply by giving the browser
away (as Netscape had), it opted to package Internet Explorer
with Windows 95. In October 1997 the DOJ filed suit against Microsoft
for forcing computer makers to install Internet Explorer (and
preventing them from offering Navigator) if they install Windows
95. The DOJ claimed that Microsoft's actions violated the 1995
consent decree's ban on tying the purchase of one of its products
to the purchase of another.
In court in December, Microsoft claimed that Internet Explorer
had been integrated into Windows 95, a process permitted by the
consent decree, and could not be sold separately without undermining
the operating system. US District Judge Thomas Jackson appointed
a technical expert, Professor Lawrence Lessig of Harvard University,
to make a recommendation about the products' integration. In the
meantime he ruled that Microsoft had to offer computer manufacturers
the option of installing a version of Windows 95 without Internet
Explorer.
Microsoft's reply was to offer computer makers three options:
take an older version of Windows 95 without Internet Explorer
(and lose out on any recent improvements), take a new version
of Windows 95 without Internet Explorer (which would not operate
properly), or accept the bundled package. The DOJ sought contempt
charges against Microsoft for effectively seeking to moot Jackson's
order. A hearing in January 1998 resolved the contempt charge
by allowing Microsoft to distribute the bundled package so long
as it offered a version that did not include an Internet Explorer
icon on the desktop, the screen seen when a computer is turned
on.
Microsoft is appealing the December 1997 injunction, including
the appointment of Lessig, whom it accuses of "exhibiting
clear bias against Microsoft." This is a rather specious
charge, substantiated only by a July 1997 e-mail message Lessig
sent to an acquaintance at Netscape in which he inquired about
a potential incompatibility between Internet Explorer and Navigator.
Both the injunction and the Lessig appointment are scheduled to
be addressed at an April 21 court hearing.
The government investigation was furthered by a March 3 Senate
Judiciary Committee hearing where Microsoft founder Bill Gates
and five other software company CEOs appeared. Titled "Market
Power and Structural Change in the Software Industry," it
was chaired by Utah Senator Orin Hatch. Although little new information
came out of the hearing, Hatch did secure Gates's consent to release
computer makers from confidentiality agreements, allowing them
to speak to investigators about Microsoft's business practices.
The case took another turn last week, when the Wall Street
Journal reported that the DOJ was preparing a broader antitrust
case against Microsoft before the scheduled May 15 release of
its upgrade of Windows 95 (Windows 98). The suit will likely aim
to force Microsoft to offer a version of the operating system
without Internet Explorer, though stronger measures like a split-up
of the company have also been discussed in business and government
circles.
Also last week the Seattle Times, citing anonymous sources,
reported that 11 states, several of which are home to Microsoft
rivals, are considering filing suit against the company along
the same lines as the DOJ's October 1997 lawsuit. Microsoft's
response, according to company documents later obtained by the
Los Angeles Times, has been to launch a public relations
blitz aimed at demonstrating popular support for Microsoft. The
campaign is to include ads in several US papers warning of "threats
to innovation" without referring specifically to the DOJ
case. It is also to involve letters to newspaper editors drafted
by Microsoft's public relations representatives, but appearing
in the name of others.
At stake in these legal battles is control over not only the
$250 billion software market, but the related information technology
field which is already worth $1 trillion annually. Although Microsoft's
revenues are a small fraction of this amount, its strategy of
integrating Internet Explorer into Windows 95 and its other efforts
to gain a greater foothold in Internet business have angered its
rivals. Recently, they have alleged that Microsoft is taking advantage
of its control of the computer desktop to put icons there that
direct consumers to its Web sites, Internet Service Providers
and related businesses. They have also pointed out deals that
give Internet Service Providers discounts on Microsoft software
if they arrange to have their clients install Internet Explorer.
The intervention of the Justice Department and a section of
Congress reflects, at least in part, the complaints of these rivals
and other corporate interests which have become increasingly concerned
about the economic power of Microsoft. As hardware prices fall
(see related story), software becomes an increasingly large share
of the total purchase price of a computer. Three years ago, a
Microsoft operating system cost $50 while the total machine cost
$3,000. Today the figures are $100 and $1,000 respectively, with
the latter expected to be cut in half in two years. (Other standard
office software costs $200-500, depending upon how it is purchased.)
Recent articles in the financial press have also noted that Microsoft
has pushed its way into the business of providing access to the
Internet at a time when older, more established companies, like
the traditional telecommunications carriers, are pursuing a similar
course.
One question raised by the investigation is whether Microsoft's
rivals, if they found themselves with the upper hand, would operate
in a fundamentally different manner. Sun and Novell, for example,
already offer similar bundled operating system-Internet browser
packages. One point can safely be made: So long as the industry
remains privately owned, the socially useful processes of computer
proliferation and standardization will be accompanied by the reactionary
concentration of wealth and control in the hands of a relatively
small number of industry magnates and big shareholders.
See also:
New computer chip expected to lower prices
[15 April 1998]
Top of page
The WSWS invites your comments.
Copyright 1998-2008
World Socialist Web Site
All rights reserved |