New computer chip expected to lower prices
By James Brookfield
15 April 1998
Last week's announcement of a new integrated computer processor
by National Semiconductor means that computers will very likely
sell for less than $500 in the near future. An April 6 news release
from the company states that the new processor, commonly called
a "chip," will substantially lower prices for new computers
while improving their performance.
The new chip is more powerful because it integrates several
functions that are presently done by a number of separate chips
in a personal computer, including communications, graphics and
memory control. Its overall speed is expected to be greater than
300 megahertz, as fast as today's newest computers.
A National Semiconductor executive stated that brand name computer
manufacturers will be able to produce computers that retail for
$499 in 1999, while discount computer manufacturers may be selling
machines for as little as $299.
The introduction of this new technology is expected to result
in a major growth in the sale of entry-level computers, i.e.,
machines purchased by first-time buyers. The use of the computer,
and consequently the Internet, is expected to expand rapidly in
the next several years as this chip is mass produced.
See also:
Monopoly in the computer software industry
- The Microsoft case
[15 April 1998]
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